Where do you suggest clients get their photos printed?
* originally posted on the old ewcouture.com blog, on August 11, 2016
Where do you suggest clients get their photos printed?
If you are a photographer who delivers digital files and printing rights as part of your packages, Mpix is most likely the place you're pointing your clients to for printing.
It seems that when the subject comes up in photography forum discussions, or even during small talk over coffee, Mpix is always the first suggestion for a quality consumer photo lab. They are committed to deliver and stand behind their premium, professional lab quality products. What photographer doesn't want the art they labored over and put their heart into to look its best, as envisioned and intended?
Storybook Illustration Keepsake Box | showcasing the beautiful images of Nicole Eastman Photography
If you are a photographer who sells digital image files and loves Mpix for order fulfillment, the Miller’s + Mpix Loyalty Program is for you! Created by Miller's, the sister lab of Mpix, the program allows you to earn additional income on every one of your client orders that you refer to Mpix. Earn 10% commission on every order that you refer to Mpix. There are no minimum orders.
If for any reason you don't offer printed products and only provide your client with a CD, DVD or USB, this is the best of both worlds. Your customers can order premium quality prints, books, cards, and other high quality keepsakes that feature your photos, and you earn commission on every order placed from your shared album.
Mpix Christmas cards from the EW Couture Collection line
With the holidays coming, you can send out and pass on to clients any specials run by the lab and could generate sales from weddings or family sessions even from past years.
Photographs and good memories are like fine wine - they only get better and more valuable with age!
Check out the details of the Mpix and Miller's Loyalty Program here.
Senior High School Graduation announcements from the EW Couture Collection line
Mpix Christmas and holiday ornaments
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A reader had a question that I answered at length on the old ewcouture blog, where I originally posted this post. I thought it could be valuable to add the Q/A here as well.
Q: "I would love some advice on how to point the clients to use Mpix and take advantage of the loyalty program. Any thoughts or advice?" ~Tracy
A: Hi Tracy,
You've probably seen the blog posts and the info on the website, introducing the program. Here are the links, for reference: the blog post feature - http://blog.millerslab.com/featured/millers-mpix-loyalty-program, and the loyalty page on the website - http://www.millerslab.com/Loyalty
There should be a series of e-mails after you sign up that will walk you through how to complete the set-up. If you still have questions, feel free to send them to customer service and they should be able to answer any of them - info@millerslab.com.
To follow on your actual question, if you already provide the digital files from your sessions to your clients, and Mpix is your go to recommended lab, it will be a very easy transition.
Once you are set up with the Loyalty Program, you are able to upload the images to the Loyalty Dashboard, and share a link with your client, directing them to their Shared Album on Mpix.
You are the one uploading the images for the the client, and this offers a great benefit to them, as they don't have to go through the process of uploading the images themselves. It might not seem a big deal, but you saved them the hassle of doing it, and clients appreciate added bonuses and anything that is perceived as a premium service. All they need to do is go online and pick what they want to order, and place the order.
You can point the clients towards using Mpix, by recommending the lab at your photo shoot, through your print release, and in your email communication with them, before and after the shoot. You can do it all these ways, to reinforce how much you like and value the quality of the prints and products.
Talk about the products that they offer and why you love them. Ideally, show a few product samples that you’ve created with them, and that you love. We are visual and love holding prints and products in our hands. Talk to them about the simplicity of the ordering process, and the variety of template choices when it comes to creating a grad announcement or a baby announcement, a Christmas or holiday card or even an album.
Even better, if you blog, and are on social media, photograph and post products you’ve printed with images of your own family. Or maybe a clients’ album/announcement card/canvas that they printed through Mpix, using images you created for them.
I had a friend reach out and ask to book a photo session in the past, after I posted pictures (and a review) of a photo album. They wanted an album like that. The album pictures made her want to book a photo session.
Some clients are happy to only share the photos on social media, once they get their digital files. But more often than not people will value small prints, wall prints, canvases and albums, and they’ll go wherever they can to get the product, if it’s not on the list of services their photographer offers.
Most photographers I know who sell their digitals make recommendations for labs in their print release, and most clients are usually very happy to follow the recommendations.
If you send your clients a pdf welcome package after booking, you can always include your lab recommendation, info and images of products available through the lab, in the package.
Another way to stir your clients towards Mpix, and back up your preference for the lab is to print the same image through Mpix and other commonly used consumer labs or online places (Costco, Walgreens, Walmart, SnapFish etc) and show the difference in quality.
…Just a few thoughts. I hope this helps!
EW Couture Accordion Minis for MPIX
Neon Love Keepsake Box | showcasing the beautiful images of Nicole Eastman Photography
Glowing Grins Christmas Card
EW Couture Accordion Minis for MPIX
EW Couture Christmas and holiday cards for MPIX | | showcasing the beautiful images of Nicole Eastman Photography